Do educational videos stand a chance vs. entertainment videos? Why/Why not?
Videos on the web have greatly enhanced collaboration on the internet and web 2.0 as a whole. Whether it be your favorite television show, news broadcast, or demo of an exercise workout, you can find it on the web. You can even easily produce your own video with the help of a basic webcam and upload it to youtube or blip.tv within minutes.
Of course the most popular videos on the web may not be classified as educational, I do believe that educational videos do stand a chance. Prior to reading the PEW Internet & American Life Project I assumed the most popular videos were those with comedic value. The Pew reports that amongst adult internet users, comedy videos placed third with educational videos placed fourth (22%) amongst the user group however more interesting "Yes to any" and "News" placed first and second respectively. Even without the viral nature of humorous videos on the web, the news and educational videos still rank amongst the top. Not to mention, that "yes to any" was overwhelming the winner with a 57%. All of these statistics clearly indicate that educational videos do stand a chance against entertainment videos.
I have included a short video featuring CEO of Cisco Systems discussing the power of video. To view the original video click here.
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