What makes services like MySpace or Facebook "sticky"?
An easier question might be, what doesn't make a social networking site (SNS) like MySpace and Facebook sticky? As stated in one of the class screencasts;it combines various different aspects of the social software world such as the blog, microblog, rss feeds, media enhancements with picture/video embedding, as well as various ways to customize the profile and interface of your site. Not only does it combine all of these great tools, many social networking sites are also very user friendly, allowing even a novice user to create a web page, post a blog, add pictures or video, and customize the look within minutes. With all these fabulous tools so readily available, who wouldn't want to spend time dabbling in various unique ways to represent yourself or business?
A member can also just as easily get lost in browsing the profiles of friends or perhaps those of other members. Whether it be checking out the photos on a friend's profile or perhaps searching for potential new friends with similar interests, SNS sites provide numerous methods for interactions via posts, comments, email, and instant messaging services, although not all SNS's provide all of these features.
Personally I have a profile on both myspace and facebook. I do check the sites on a regular basis, mostly the profiles of my closest friends in everyday life. I like to view any new photos they may have posted as well as read any new blogs or tweets. However, I find it very easy to lose track of time finding yourself spending more time perusing the site than you had initially planned. Considering my friends are fairly active users with frequent updates, I found it very easy to get stuck in the "sticky" web of SNS :)
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